James Bond star Daniel Craig has partnered with Belvedere Vodka to front the brand's new cinematic campaign, directed by award-winning filmmaker Taika Waititi, who captures the British actor dancing around a Paris hotel to an original soundtrack by Rita Ora and Giggs.

Waititi enthused about Craig's energy, commenting 'I think it’s great when they can be a little irreverent, and bust out of the mould of what everyone expects. He just was great and he wasn’t cynical about it, and he wasn’t reticent. He just leaned straight in'.